We provide a full suite of Inbound/Content Marketing and PR services for the ServiceNow partner ecosystem.
We’re a recognized Solutions Provider for HubSpot, the leading marketing automation platform, so we’re all set to take the wheel if you’re an existing HubSpot user, or get you set up if you aren’t already.
We work with you to put together the best strategy to achieve your sales and marketing goals, and implement that plan.
As ServiceNow specialists, we can even help you delight your customers by assisting with communications-based elements of project delivery including implementing Virtual Agent workflows and writing Knowledge Base articles.
We’ll work with you to develop an inbound marketing strategy that attracts prospects to your brand and converts them into lasting customers.
- Digital marketing audit
- Competitive positioning and digital presence analysis
- Buyer persona analysis/development
- Social media setup/audit
- Content plan creation
- Landing pages
- Marketing automation implementation
- Keyword research
Professionally crafted content is at the heart of an effective inbound marketing strategy. We’ll devise and deliver a content plan that makes your brand stand out from its competitors.
Our Content Marketing services include:
- Content strategy
- Content calendar development and compilation
- Blog post writing and promotion
- Case study production
- Creation of white papers, bylined articles and ebooks
- Video and webinar scripting, production and promotion
- Website wire-framing and content production
- Production of other sales and marketing collateral
SALES COLLATORAL, TECHNICAL CONTENT & DEVELOPMENT PROCESSES
Our ServiceNow knowledge and training means we can help with:
- Pre-sales collateral
- Sales presentation decks
- Technical writing
- Producing Knowledge Base articles
- Virtual Agent conversations / topic flow
HUBSPOT MARKETING AUTOMATION / HUBSPOT IMPLEMENTATION
If you’re a HubSpot user, we’ll ensure you get the most out of the platform:
- Persona development
- Initiation/set-up, onboarding, ongoing activity
- Sales enablement resources
- Email campaigns
- Social media engagement
Overlaying Public Relations practices onto an Inbound Methodology provides a powerful addition to a brand’s marketing strategy. We’ll help maximize your brand’s PR opportunities.
Our Inbound PR services include:
- Development/management of brand’s onsite newsroom
- Media/blogger/influencer outreach and relationship nurturing
- Press release writing and distribution
- Nurturing external guest blogging and media op-ed/thought leadership opportunities